︎︎︎ CIDER

banner design/
concept visualization     

At Cider, the banner designs are carefully curated to complement individual landing pages, each representing a distinct topic of the drop. Collaborating closely with fashion designers and the marketing team, I have crafted a diverse range of visually captivating banners that embody the essence of each drop. Please contact for more details about these projects.



visual Identity

Established in 2020, Cider is a fashion brand that champions the celebration of everyday happiness. The mission is to craft statement pieces that seamlessly integrate into daily life, igniting feelings of joy, self-expression, and positivity. By embracing the ordinary through a youthful lens, Cider aspires to resonate with diverse cultures and lifestyles, conveying the powerful message that joy is the key to beauty and creativity.

This philosophy not only influences individual style but also promotes the discovery of happiness in life's smallest moments. To encapsulate the essence of our brand, my team and I engaged in extensive conversations with both the marketing and fashion design teams, resulting in the creation of our distinctive brand identity and visual expression.



The rebranding project for Cider, a Gen-Z fashion brand, revolves around the core concept of exuding a vibrant and bubbly energy in every aspect of the brand's visual identity and overall experience. The new brand design captures the essence of youthfulness and joyfulness, creating a dynamic and engaging connection with its Gen-Z audience.


Embodying the brand's values, fashion should be delightful and inclusive for all.
Existing within everyday life, the slogan "Your Closet's Happy Hour" has been crafted.


Rooted in the Canela font, the Cider logotype seamlessly blends sans-serif and serif characteristics. This design choice reflects the brand's commitment to diversity—a testament to its inclusive community that knows no boundaries. Drawing inspiration from the 1970s retro era and the Bely display/Lust typefaces, the logotype's "C" and "R" letters underwent a transformation, merging serifs and stems to achieve a fluid aesthetic. The outcome is a logo that exudes modernity, sophistication, and a warm, inviting welcome.


After thorough consideration, we embraced the idea of utilizing an apple as a representation of Cider's grounded brand essence—an emblem of the everyday. Through a methodical process of design and constant refinement, we arrived at a shape that effortlessly transforms into a heart, butterfly, or bubble. Its unconventional form distinguishes it, encouraging diverse associations. This adaptable symbol encapsulates our brand and culture, finding its place in various applications.


In sync with the brand's essence, we strive to convey a bold, fresh image to our audience. Achieved through high-contrast, energetic colors, our intention is to captivate and engage, leaving a lasting and dynamic impression.


Cider's design system harmoniously communicates a unified brand identity across a diverse array of media contexts that consumers interact with, spanning from packaging and print design in the physical world to email campaigns and product pages within the digital landscape.


design exploration

The layered typeface, based on Font Bureau's "Interstate" and featured in CalArts Graphic Design book "Layers upon Layers," captivates with its playful abstractions and innovative design.

基于Font Bureau的 "Interstate" 字体作出的二次设计,此设计被收录在CalArts平面设计书籍 "Layers upon Layers" 中。


poster design/

The movie poster design for "Playtime," a 1967 comedy film directed by Jacques Tati, captures the essence of this classic cinematic masterpiece.  Combining elements of humor and sophistication, the poster aims to intrigue and entice audiences, inviting them to embark on a delightful cinematic journey filled with laughter and charm. With a nod to Tati's unique directorial style, the poster design encapsulates the essence of "Playtime" and sets the stage for an unforgettable movie-watching experience.

为1967年由雅克·塔蒂(Jacques Tati)执导的喜剧电影 <Playtime> 重新设计的电影海报。这个海报旨在引发观众的兴趣,通过融合幽默和细节的元素,邀请观众踏上一个充满欢笑和魅力的电影之旅。


image making

Using a mix of traditional and digital art mediums, the project showcases chairs from different angles, perspectives, and styles. It delves into the chair's form, function, and symbolic significance, capturing its essence in a visually striking manner.